Micro environment analysis of samsung

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Micro environment analysis of samsung

Core Specs

Micro Environment Factors The suppliers: Suppliers can control the success of the business when they hold the power. If the product the organisation produces is taken to market by 3rd party resellers or market intermediaries such as retailers, wholesalers, etc. For example, if a retail seller is a reputable name then this reputation can be leveraged in the marketing of the product.

Who the customers are B2B or B2C, local or international, etc. Those who sell same or similar products and services as your organisation are your market competition, and they way they sell needs to be taken into account.

How does their price and product differentiation impact you? How can you leverage this to reap better results and get ahead of them?

Micro environment analysis of samsung

Your organisation has a duty to satisfy the public. Any actions of your company must be considered from the angle of the general public and how they are affected. The public have the power to help you reach your goals; just as they can also prevent you from achieving them.

Macro Environment Factors Demographic forces: The skills and knowledge applied to the production, and the technology and materials needed for production of products and services can also impact the smooth running of the business and must be considered.

Political and legal forces: Social and cultural forces: The impact the products and services your organisations brings to market have on society must be considered. A recent example of this is the environment and how many sectors are being forced to review their products and services in order to become more environmentally friendly.

Micro and macro environments have a significant impact on the success of marketing campaigns, and therefore the factors of these environments should be considered in-depth during the decision making process of a strategic marketer.

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The STEEPLE analysis of the business environment of Samsung is part of the company’s strategic analysis for the medium and long term. The goal of this study is to assess the prospects of Samsung. Samsung is a global company in the consumer appliances and gadgets market.

Micro and Macro Environment Factors | Oxford College of Marketing Blog