Market globalization drivers- common customer needs, global customers, global channel and transferable marketing depend on the nature of customer behavior and structure of channels of distribution. In case of airline industry though major needs of customers are common but some variations according to the different continents. Emirates Airlines focuses on fundamental needs common to all countries. For example, on all routes emirates airline offer passengers the choice of two Indian and one Western dish in all classes.
The land comprising the UAE was under the Umayyads: It is thought to be an incense burner. The land of the Emirates has been occupied for thousands of years.
Stone tools recovered from Jebel Faya in the emirate of Sharjah reveal a settlement of people from Africa someyears ago and a stone tool used for butchering animals discovered at Jebel Barakah on the Arabian coast suggests an even older habitation fromyears ago.
This contact persisted and became wide-ranging, probably motivated by the trade in copper from the Hajar Mountainswhich commenced around BCE. From BC to the advent of Islam in Eastern Arabia, through three distinctive iron ages Iron age 1, — BC; Iron age 2, — BC and Iron age 3 — BC and the Mleiha period BC onwardthe area was variously occupied by Archaemenid and other forces and saw the construction of fortified settlements and extensive husbandry thanks to the development of the falaj irrigation system.
From the second century AD, there was a movement of tribes from Al Bahreyn towards the lower Gulf, together with a migration among the Azdite Qahtani or Yamani and Quda'ah tribal groups from south-west Arabia towards central Oman. Sassanid groups were present on the Batinah coast.
InJulfar in the area of today's Ra's al-Khaimah was an important port that was used as a staging post for the Islamic invasion of the Sassanian Empire.
Thought to be Nestorian and built in AD, the church appears to have been abandoned peacefully in AD. This led to a group of rulers travelling to Medinaconverting to Islam and subsequently driving a successful uprising against the unpopular Sassanids, who dominated the Northern coasts at the time.
The Caliph Abu Bakr sent an army from the capital Medina which completed its reconquest of the territory the Ridda Wars with the battle of Dibba in which 10, lives are thought to have been lost.
Ottoman and Portuguese era See also: Piracy in the Persian Gulf A map of the area in The harsh desert environment led to the emergence of the "versatile tribesman", nomadic groups who subsisted due to a variety of economic activities, including animal husbandry, agriculture and hunting.
The seasonal movements of these groups led to not only frequent clashes between groups but also the establishment of seasonal and semi-seasonal settlements and centres.
By the 17th century, the Bani Yas confederation was the dominant force in most of the area now known as Abu Dhabi. The following year, Britain and a number of local rulers signed a treaty to combat piracy along the Persian Gulf coast, giving rise to the term Trucial Stateswhich came to define the status of the coastal emirates.
A further treaty was signed in and, in the Perpetual Treaty of Maritime Truce was agreed. To this was added the 'Exclusive Agreements', signed inwhich made the Trucial States a British protectorate.
In return, the British promised to protect the Trucial Coast from all aggression by sea and to help in case of land attack. However, the British prohibition of the slave trade meant an important source of income was lost to some sheikhs and merchants. Khawr al Udayd was claimed by Abu Dhabi at that time, a claim supported by the British.
The First World War had a severe impact on the industry, but it was the economic depression of the late s and early s, coupled with the invention of the cultured pearlthat wiped out the trade. The remnants of the trade eventually faded away shortly after the Second World Warwhen the newly independent Government of India imposed heavy taxation on pearls imported from the Arab states of the Persian Gulf.
The decline of pearling resulted in extreme economic hardship in the Trucial States. Aware of the potential for the development of natural resources such as oil, following finds in Persia from and Mesopotamia froma British-led oil company, the Iraq Petroleum Company IPCshowed an interest in the region.
A number of options between PCL and the trucial rulers were signed, providing useful revenue for communities experiencing poverty following the collapse of the pearl trade. However, the wealth of oil which the rulers could see from the revenues accruing to surrounding countries such as Iran, Bahrain, Kuwait, Qatar and Saudi Arabia remained elusive.
Dubai in ; the area in this photo shows Bur Dubai in the foreground centered on Al-Fahidi Fort ; Deira in middle-right on the other side of the creek; and Al Shindagha left and Al Ras right in the background across the creek again from Deira The British set up a development office that helped in some small developments in the emirates.
The seven sheikhs of the emirates then decided to form a council to coordinate matters between them and took over the development office. The council was terminated once the United Arab Emirates was formed. The Trucial Oman Scouts was a small military force used by the British to keep the peace.
A number of undersea oil surveys were carried out, including one led by the famous marine explorer Jacques Cousteau. In March, it struck oil in the Upper Thamama, a rock formation that would provide many valuable oil finds.
This was the first commercial discovery of the Trucial Coast, leading to the first exports of oil in ADMA made further offshore discoveries at Zakum and elsewhere, and other companies made commercial finds such as the Fateh oilfield off Dubai and the Mubarak field off Sharjah shared with Iran.
However, on 27 Octoberthe company discovered oil in commercial quantities at the Murban No. As oil revenues increased, the ruler of Abu Dhabi, Zayed bin Sultan Al Nahyanundertook a massive construction program, building schools, housing, hospitals and roads.
When Dubai's oil exports commenced inSheikh Rashid bin Saeed Al Maktoumthe ruler of Dubai, was able to invest the revenues from the limited reserves found to spark the diversification drive that would create the modern global city of Dubai.Emirates Airlines Project Essay.
RESOURCE MANAGEMENT 10 MARKETING DEPARTMENT 10 RESEARCH AND DEVELOPMENT 10 FINANCE AND ACCOUNTS 11 ADMINISTRATION 11 CONCLUSION 12 most admired and innovative airlines in the world, the Emirates Group is a dynamic travel and tourism operation with a global reputation for excellence spanning every aspect.
42A is a standar seat in the context of modern airlines: short leg room, and very uncomfortable. I ended with back pain after a 10 hours trip. The new Singapore Airlines First Class suites on the A were probably one of the airline's most anticipated products in After much speculation, the first pictures leaked back in November.
The Emirates Airlines is one of company of the United Arab Emirates Airline. Emirates airline established in 25th may in , their head office is in Dubai and it based on the international airport. The Emirates Group is the parent company of the United Arab Emirates airline.
Emirates is still one of the most popular airlines in the world and it has bounced back strongly displaying strong profits The success story of Emirates Airline is a phenomenon in terms of stable growth, continuous innovation and significant global expansion.
Conclusion Strategic planning allows entities to adopt strategies that enhance their realization of opportunities present in a specific market. This paper evaluated the external environment that faced Emirates on its expansion to New Zealand in